House of Sephora: The Season’s Most Exciting New Beauty Launches

House of Sephora is back and the excitement for new launches this season, is as real. From exclusive arrivals to cult-favourite reinventions, Sephora Singapore is giving us every reason to refresh our beauty shelves. The focus? Skin health, sensory textures, and innovation, all wrapped up in the kind of drool-worthy packaging that looks just as good on your vanity as it does wrapped under a tree.

Only at Sephora: Exclusive Brands You’ll Always Come Back To

If you’re like us, you love the “Only at Sephora” edit. A destination in itself the space showcases new brands that can’t be found elsewhere. Among the must-haves for 2025 this season, are Patrick Ta for that red-carpet glow, Rare Beauty for confidence in a bottle, Glow Recipe for dewy-skin devotees, Haus Labs by Lady Gaga for innovation-driven formulas, Tarte for skin-loving colour, and Caudalie for French skincare elegance. Psst, there are also plenty others you need to get your hands on. 

Meet Fwee, The K-Beauty Brand Everyone’s Talking About

It’s official! Fwee has landed at Sephora Singapore. Known for its playful textures and pastel-toned aesthetic, this cult Korean label brings a joyful energy to your makeup routine.

Its Little Sweets Moments Collection takes cues from desserts and daily joy, featuring the 3D Voluming Gloss for glassy shine, the Pocket Cheek Palette with blush trios that melt into skin, and the Pocket Eye Palette full of easy-to-wear mattes and shimmers. Compact, cute, and made for TikTok. 

d’Alba - The White Truffle Skincare Loved by Celebrities

Luxury meets performance with d’Alba, the skincare brand built around rare White Truffle extract from Piedmont, Italy. These are formulas that hydrate, brighten, and refine with the elegance of Italian craftsmanship and the science of K-beauty.

Its global bestseller, The First Spray Serum, has sold over 46 million bottles worldwide and for good reason. The dual-phase mist combines a serum layer rich in antioxidants with a nourishing oil layer featuring avocado and chia seed oils. Spritz it on before makeup, between meetings, or right before bed for an instant, dewy glow. Vegan, clean, and softly scented by Italian perfumer Giovanni Festa, it’s a one-step secret to all-day radiance.

The Season’s Hottest Makeup Drops

This season’s makeup drops at Sephora are all about expressive colour, seamless textures, and skin-first finishes that feel effortless from morning to night. Every product is designed to be uncomplicated, no overthinking required.

Patrick Ta Major Headlines Double-Take Crème & Powder Blush Duo

This cult-favourite blush duo pairs a weightless powder with a hydrating crème for customisable colour. Apply the powder first for a soft-focus flush, then tap on the crème to add dimension and glow. Patrick Ta’s signature layering technique delivers that naturally lit-from-within radiance. Long-lasting and red-carpet ready!

Stila Stay All Day InkWear Liquid Eyeliner

Stila’s new InkWear eyeliner glides on effortlessly with its flexible brush tip, creating anything from razor-sharp wings to subtle flicks. The waterproof formula resists humidity and smudging, staying crisp and vivid all day. Plus the new metallic colours are just the sparkle you need for the upcoming festive season.

Make Up For Ever Artist Color Crayon Waterproof Multi-Use Stick


This creamy, high-pigment stick works on eyes, lips, and cheeks for instant impact. The waterproof formula blends easily, sets quickly, and stays put, making it ideal for on-the-go creativity. Use as a blush or to contour and bronze, this ultimate multi-tasker is perfect for makeup minimalists and novices alike. 

Tarte Maracuja Juicy Multi-Stick 

One swipe, followed by that endless glow. Packed with hyaluronic acid and a 13-oil superfruit blend, Tarte’s multi-stick nourishes while giving cheeks and lips a juicy tint. It melts into skin for that dewy, hydrated look. Think of it as part skincare, part makeup.

Hair and Fragrance - Latest Beauty for the Season

Fragrance that lingers and haircare that works while it dazzles. From a quick dry-shampoo fix to marshmallow-scented elegance, these picks by House of Sephora are designed to elevate your everyday rituals.

OUAI Super Dry Shampoo 

A novelty in the hair reset category: volcanic minerals, rice starch and rhodiola rosea join forces to absorb oil and impurities with precision. Hair feels cleaner, lighter and ready to style with the OUAI Super Dry Shampoo. Yes, even between blow-outs.

Rare Beauty Rare Eau De Parfum 

Warm vanilla meets spicy ginger, anchored by sandalwood and cocoa. The Rare Beauty Rae Eau De Parfum creates an impression without overwhelming. Crafted in France, its ingredient story spans Australia to West Africa and adds a subtle, sophisticated layer to your presence. Psst, it’s also one of the most wanted Christmas gifts for this year!

Kayali Yum Boujee Marshmallow Eau De Parfum

Sweet sophistication: this fragrance opens with fluffy marshmallow and caramelised sugar, then settles into deeper musk and amber notes. It’s playful yet grown-up, perfect for evenings when you want a gourmand signature with a bottle you’ll want to covet.

Percy & Reed I’m No Flake Scalp Soothing Treatment

Treat your scalp like your skin with the Percy & Reed I’m No Flake Scalp Soothing Treatment.This soothing formula addresses flakiness without sacrificing texture or finish. Ideal for those fast-moving mornings when your haircare routine needs to be effective and invisible. Dandruff, scalps and sensitive are a thing of the past!

Skincare That Feels Like Ritual, Not Work

This edit brings formulas that build luminosity, lock in hydration and leave skin feeling nourished rather than tight. From misty dewy sprays to creamy cleansing balms, the latest skincare picks at Sephora are all about delivering results, but also meant to delight.

Farmacy Green Clean Cleansing Balm


This melt-in-your-hands balm is the starting point your routine needs. Powered by a plant-based “super-greens” blend, moringa, holy basil and arugula, plus sunflower oil and papaya extract, it softly lifts long-wear foundation, waterproof mascara and SPF in a single step. Skin is left feeling soft, smooth and clean without stripping. 

SEPHORA COLLECTION Glow Super Brightening Serum and Brightening Gel Cream


Infused with 7% Vitamin C and Vitamin E, the Glow Super Brightening Serum evens skin tone and boosts luminosity — the ideal base for brighter mornings and ready-for-make-up skin. You’ll also want the accompanying Brightening Gel Cream, lightweight texture that works while you sleep to reinforce luminosity. Hydrating yet fast-absorbing, this formula leaves skin feeling fresh, plump and more radiant.

GLOW RECIPE Glass Balm 

The latest from cult-favourites GLOW RECIPE, the Glass Balm has viral written all over it. Inspired by Korea’s bingsoo dessert, this lip balm is packed with hyaluronic microspheres and fruit actives to smooth, hydrate and deliver a subtle buildable tint and glass-like shine.

BIOSSANCE Squalane + 5% Niacinamide Brightening Eye Serum 

If you are serious about eyecare, the new BIOSSANCE Squalane + 5% Niacinamide Brightening Serum includes powerful actives — niacinamide, dual peptides, caffeine and oil-soluble Vitamin C — to visibly brighten, depuff and refresh the under-eye area. The cooling 360° roller is the reason you’ll want to apply it daily! 

Find these new launches and more exclusively at Sephora stores and online at sephora.sg.

Want in on the latest beauty launches and innovations? Read our monthly beauty reviews where we try and test the newest beauty products.